Jurnal Ilmu Komunikasi

Pola Komunikasi Interpersonal Mahasiswa Indonesia

2025-08-19T15:50:31+00:00

The interpersonal communication patterns of Indonesian students play an important role in shaping social interactions, both in academic settings and in everyday life. This study aims to identify and analyze the interpersonal communication patterns that have developed among Indonesian students based on a literature review of various previous studies. The method used in this study is a literature review, analyzing a number of scientific articles in journals.

The results of the study show that students' interpersonal communication patterns are influenced by various factors such as local culture, digital technology development, campus environment, and gender and social background differences. In addition, there has been a shift from face-to-face communication to digital media-based communication, which has an impact on the depth of interpersonal relationships and the quality of interactions

Framing Media terhadap Isu Palestina: Analisis Wacana Pemberitaan di Media Barat dan Media Timur Tengah

2025-09-09T12:44:54+00:00

This study aims to analyze how Western and Middle Eastern media frame the Palestinian issue in their reporting. The research method uses a critical discourse analysis approach. This study explores the differences in narrative, perspective, and language strategies used by both media groups in conveying the Palestinian conflict. Data was taken from a number of news articles published by Western media, namely CNN, BBC, and The New York Times. Middle Eastern media included Al Jazeera, Al Arabiya, and Press TV.

The results of the study show that Western media tend to use a frame that emphasizes Israeli security issues, pseudo-neutrality, and the labeling of resistance groups as terrorists, while Middle Eastern media focus more on humanitarian aspects, occupation, and the Palestinian people's struggle. These findings reveal how ideology and political interests shape the way the media represent reality and their impact on global public perception of the Palestinian conflict

Strategi Komunikasi Radio Baladeka Dalam Mempertahankan Pendengar di Era Digital

2025-08-22T08:13:25+00:00

The purpose of this study is to determine Radio Baladeka's communication strategy in retaining listeners in the digital era. This study uses a qualitative descriptive method. Data collection techniques were carried out using observation, documentation, and in-depth interviews.

The results of the study show that the communication strategies used by Radio Baladeka are: 1). Conformity strategy: Radio Baladeka adjusts its broadcast schedule and timing to suit the various types and preferences of listeners in accordance with their daily activities. 2). Habit formation strategy is carried out through the selection of appropriate programs in accordance with their format, which are packaged in a consistent broadcast schedule. 3). Listener flow control strategy is implemented in order to maximize listeners from one program to the next. 4). The strategy of storing resources so that Radio Baladeka's broadcast programs can be used in the future. 5). The strategy of attracting mass resources, Radio Baladeka strives to meet the needs of its listeners by continuing to provide interesting broadcast programs so that it can reach listeners from various backgrounds

Strategi Komunikasi Pemasaran UMKM

2025-10-16T06:54:30+00:00

Micro, Small, and Medium Enterprises (MSMEs) play an important role in driving the local economy, but still face various challenges in marketing their products effectively. This study aims to identify and analyze the marketing communication strategies implemented by MSME actors in Alaspandan Village, Pakuniran District, Probolinggo Regency. The research method used is a qualitative approach with a case study technique. Data was obtained through observation, in-depth interviews with MSME actors, and documentation.

The results of the study indicate that the marketing communication strategies are: 1). Combination and collaboration of marketing communication by utilizing social media. 2). Offline marketing communication by participating in events or exhibitions. 3). Introduction through events in villages. 4). Branding strategies and attractive product packaging.

Analisis Strategi Pengelolaan Konten Akun Instagram @Pemkotbogor oleh Dinas Komunikasi dan Informatika Kota Bogor

2025-09-09T12:42:56+00:00

The purpose of this study is to understand the communication strategy for managing the Instagram account @pemkotbogor, which is managed by the Bogor City Communication and Information Agency. The method used is descriptive qualitative with in-depth interviews, observation, and documentation techniques.

The results of the study show that content management is carried out systematically through the Share, Optimize, Manage, and Engage strategies. These strategies include weekly content planning, utilization of trending issues, a casual yet professional style of language, and audience engagement through direct interaction. Content evaluation and adjustment are carried out regularly to ensure that the communication strategy runs smoothly. As a result, the @pemkotbogor Instagram account has become an effective medium for building a positive image and communicating between the government and the community.

Brand Positioning Usaha Thrifting Den Market Pada Media Sosial Instagram @den.markett

2025-09-01T22:20:08+00:00

The purpose of this study is to analyze how Den Market builds a strong brand image, differentiates itself from competitors, and attracts its target market through digital marketing strategies. The method used is descriptive qualitative, with data collected through interviews and content observation on the Instagram account @den.markett. The analysis refers to the Brand Positioning theory, which includes four indicators: (1) Product Attribute. (2) Price. (3) Product Quality. (4) Perceived Benefits.

The results of the study show that the most dominant indicator is Product Attribute, where the uniqueness of content presentation and shopping experience on social media are the main attractions that differentiate Den Market from its competitors while strengthening the brand image in the minds of consumers