Brand Positioning Usaha Thrifting Den Market Pada Media Sosial Instagram @den.markett

Authors

Shira Putri Amalia Universitas Muhammadiyah Sidoarjo, Indonesia
Nur Aini Shofiya Asy'ari Universitas Muhammadiyah Sidoarjo, Indonesia

DOI:

https://doi.org/10.15642/jik.2025.15.2.168-183

Keywords:

Brand Positioning, Thrifting, Den Market, Instagram

Abstract

The purpose of this study is to analyze how Den Market builds a strong brand image, differentiates itself from competitors, and attracts its target market through digital marketing strategies. The method used is descriptive qualitative, with data collected through interviews and content observation on the Instagram account @den.markett. The analysis refers to the Brand Positioning theory, which includes four indicators: (1) Product Attribute. (2) Price. (3) Product Quality. (4) Perceived Benefits.

The results of the study show that the most dominant indicator is Product Attribute, where the uniqueness of content presentation and shopping experience on social media are the main attractions that differentiate Den Market from its competitors while strengthening the brand image in the minds of consumers

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Published

2025-10-01

How to Cite

Amalia, S. P., & Nur Aini Shofiya Asy’ari. (2025). Brand Positioning Usaha Thrifting Den Market Pada Media Sosial Instagram @den.markett . Jurnal Ilmu Komunikasi, 15(2), 168–183. https://doi.org/10.15642/jik.2025.15.2.168-183