Strategi Komunikasi Dakwah Di Tengah Arus Cyber Culture
DOI:
https://doi.org/10.15642/jik.2024.14.2.149-166Keywords:
Strategi Komunikasi, Dakwah, Cyber Culture, Literasi Digital, Otoritas KeagamaanAbstract
The rapid development of information and communication technology has ushered in the era of cyber culture, which has fundamentally transformed the way people interact and consume information. This transformation requires adaptation across various social spheres, including Islamic missionary activities. This study aims to analyze da'wah communication strategies amid the rise of cyber culture and to identify the opportunities and challenges faced by da'wah preachers in the digital space. This study employed a descriptive qualitative method using a literature review approach.
The results of the study show that the communication strategies for da'wah in cyber culture are; 1). A paradigm shift in da'wah communication in cyberspace, namely that it can no longer rely exclusively on one-way (monological) methods, but rather requires an interactive, dialogical, and participatory approach, 2). The key adaptation strategies identified include: presenting da’wah messages in a creative, concise, and visual manner; using a style of language relevant to the demographics of the digital audience; and understanding and utilizing social media algorithms to optimize reach, 3). Strategies for Addressing Risks Posed by Cyber Culture (Challenges in Da'wah).
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